Story of time 

Why do migrant workers on real estate construction sites sweat so hard that they still can’t afford to buy a house for the rest of their lives?
Why do people who work diligently and diligently never become rich and work hard?

In fact, the key to making money is not how you are, but how you are better than others. Holding the unrepeatable scarce power is the way to make money. You can never make big money, and you must master scarce resources to get rich.

In real life, some people have high income and some people have low income, but high income does not mean making money. You studied harder than other classmates since you were a child. Others went to ordinary universities, but you went to famous schools. After work, others went home after get off work. You often worked overtime and worked hard, and then you got a higher position and got a higher salary – this state is not called making money.
Suppose there is a person who sells fried dough sticks on the street. He wakes up early every day and is very tired. He suffers more than ordinary people, and his skill in frying fried dough sticks is higher than ordinary people. He said, why don’t I make money? He was wrong, ordinary people didn’t come out to sell fried dough sticks. You have to be better than other people selling fried dough sticks, your ability is scarce.

The same is true for companies. Only by mastering scarcity can they be profitable. But note that the so-called “scarcity” must be compared with your competitors.
Why is Facebook making so much money now? What amazing technology has it developed itself? Facebook’s scarce resource is its loyal users. If your friends and family are on Facebook, it’s hard not to use Facebook. What Facebook is most worried about is not new technology, but what will happen to the younger generation in the future if they don’t want to share a social networking site with their parents.

In conclusion, individuals always want to have the power of scarcity, and the market always wants to reduce the power of scarcity. When everyone is creating scarcity, scarcity is reduced. This, so to speak, is another version of the “invisible hand”.”Scarce” resources are always rare and scarce, so rich people are never mass-produced, you have to have something of your own!