Story of time 

Experience tells me that a business is a value exchange, trading what others want for what you want. The best way to close a deal is to emphasize value. Some “smart people” think that doing business is trading, and that buying things at the lowest price is the best deal. But often you will find that there is always a lower price than you. On the contrary, people want to get the highest value at the lowest price, and the desire is more similar.